Alberta Real Estate Association Events

Provincial Designation: Marketing

Offered through the Alberta Real Estate Association, this comprehensive designation equips real estate professionals with the strategic marketing expertise needed to stand out in today's competitive landscape. From foundational principles to advanced applications, participants will master how to build client personas, create impactful marketing plans, and execute lead generation strategies that resonate. The program explores content calendars, market segmentation, niche development, brand strategy, and client-centric approaches—empowering REALTORS® to market with precision, purpose, and professionalism.

Creating a Digital You

In today’s real estate landscape, your online presence is often a client’s first impression. This course guides REALTORS® through optimizing their social media profiles to reflect their professionalism, brand, and market expertise. From bio optimization to visual consistency, agents will learn to position themselves strategically across key platforms to enhance credibility, reach, and client engagement.

Marketing in the Digital Age

This forward-thinking course explores how AI technologies—like ChatGPT—can elevate your marketing game. REALTORS® will discover how to streamline content creation, personalize communications, and expand their digital reach with intelligent tools. Learn how to integrate automation and AI into your marketing strategy to stay relevant, save time, and engage more effectively in the ever-evolving digital space.

AREA

Date: September 16th to 19th

Date: November 18th to 21st

Course: Provincial Designation: Marketing

Time: 9:00 AM - 4:00 PM (Monday - Friday)

Suite 320, 2020 4th Street SW

Calgary, Alberta T2S 1W3

Ontario Real Estate Association

OREA - AI For Brokers

Date: October 14th

Course: Broker of Record Webinar

Time: 10:00 AM

ONLINE EVENT

15 Kern Rd, North York, ON M3B 1S9

Technology is changing the real estate landscape, but you do not have to be a tech expert to benefit from it. AI for Brokers is designed for experienced professionals who want to understand how artificial intelligence (AI) can support their business without replacing their personal touch.

In this session, you will learn how tools like ChatGPT and image generators can help you save time, streamline paperwork, create professional marketing content, and stay competitive in today’s fast-moving market. termined.